“The campaign that we built, under Patrick’s leadership, highlighted themes that emerged directly from the words and experiences of villagers of the previous tiny home village. Our constituency then responded to the message by launching their own fundraisers that would go towards our funding goals. Patrick’s work is thoughtful, creative, and crisp. He communicates messages clearly through multiple mediums in a way that connects with human beings.”
Cole Chandler, Executive Director,
Colorado Village Collaborative
Synopsis
The Colorado Village Collaborative exists to initiate and invest in the development of resident-led tiny home villages to address the current housing crisis and produce housing that is affordable, community-centric, environmentally friendly, resident-led, and easy to build.
www.coloradovillagecollaborative.org
Work
Worked with the Colorado Village Collaborative to provide consultation for community relations, and produce a fundraising campaign to kickstart Denver’s second tiny home village for women experiencing homelessness. The campaign inspired the community to not only give but also start their own fundraisers to support the tiny home village for women.
Approach
- Created campaign plans based on CVC tiny home village goals
- Exceeded the campaign fundraising goal of $22,000, raising over $55,000 through peer-to-peer fundraising and 764 contacts
- Increased monthly giving by 1%
- Created a narrative (storyline), theme, and integrated campaign strategy
- Created relevant content, media, and stories for appeals
- Mobile optimized email and web communications
- Consulted on community outreach and community relations for the village at St. Andrews
- Consulted on list segmentation (contacts, email, & direct mail) for targeted marketing, communications, and appeals
- Developed strategic, powerful and targeted fundraising appeals
- Implemented a peer-to-peer donation platform and developed website donation forms
- Produced email and direct mail Thank You and Report Back
Result
CVC’s mobile and web presence was transformed creating visually pleasing and story-friendly platforms for campaign engagement. Their donor list increased, adding recurring gifts, with increased engagement through Facebook; by strategically executing a crowdfunding campaign across social media, email, and web outlets raising over $55,000 through peer-to-peer fundraising.