“Patrick gave our organization an opportunity to think broadly about how we are communicating with people on all levels – through email, mail, in person, social media, and our website – by evaluating communication strategies that are tied into our fundraising platforms and thinking through how to communicate with people most effectively.”
Angela Bomgaars, Executive Director,
Extreme Community Makeover
Synopsis
Extreme Community Makeover is designed to invite volunteers into a partnership with residents of specific Denver neighborhoods to complete home and neighborhood improvement projects.
www.extremecommunitymakeover.org
Work
I worked with Extreme Community Makeover (ECM) to build the capacity of ECM through increased constituent engagement, fund development, web development and executing various marketing and fundraising campaigns.
Approach
- Mobile opptimized email and web communications
- Segmented and optimized ECM lists (volunteers, donors, email, direct mail) for more targeted marketing, communications, and appeals
- Evaluated how to more effectively engage volunteer groups to draw them into the ECM communications funnel and lead them up the engagement ladder
- Developed a marketing & communications plan to more effectively tell the stories of ECM families
- Developed strategic, powerful and targeted fundraising appeals
- Developed and executed fundraising campaigns and events
- Developed a monthly giving program
Result
We transformed ECM’s mobile and web presence creating visually pleasing and story friendly platforms to encourage engagement and giving; while executing strategic campaigns across social media, email, web, and direct mail.